TikTok significantly impacts US fashion and beauty trends, driving sales and shaping culture.

TikTok's influence on consumer trends, particularly in fashion and beauty, has been substantial since its introduction in the US. Short-lived trends such as "cold girl" and "latte" makeup have spurred sales of related products, and terms like "Barbiecore" and "coastal grandma" have become widely known. Despite facing potential bans due to national security concerns, TikTok's impact on culture and trends remains undisputed, shaping news coverage and inspiring various fashion styles.