YouTube introduces tools to optimize content for TV viewing, aiming to compete with platforms like Netflix.

YouTube has unveiled new tools for creators to enhance content for television viewing, aiming to compete with platforms like Netflix. With smart TVs gaining popularity, YouTube's subscription service has seen growth, offering over 100 live channels. The new features include optimizing videos for large screens, organizing content into episodes or seasons, and providing a "cinematic" version for TV. Daily, over a billion hours of YouTube video are watched on TVs, reflecting significant viewer engagement.

September 19, 2024
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