Meta enhances ad controls for brands, allowing them to block certain placements on Facebook and Instagram.

Meta is giving advertisers more control over where their ads appear on Facebook and Instagram by supporting third-party ad placement blocklists from companies like DoubleVerify, Zefr, and Integral Ad Science. Advertisers can now specify categories to avoid, enhancing brand safety. Meta is also testing options to disable comments on ads and expand control over ad placements near specific profiles, aiming to better protect brands' images and values.

5 weeks ago
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