Australian adtech firm Insticator Australia rebrands as "COOL Media" and plans US expansion, offering a CTV Attribution Dashboard.
Rebranded Australian adtech company, Insticator Australia, now known as "COOL Media," plans to expand into the US market. The company, specializing in advanced measurement attribution and dashboard capabilities, offers a CTV Attribution Dashboard to provide real-time performance metrics for clients navigating the rapidly evolving CTV marketplace. COOL Media is part of Insticator's family of companies, which also includes Balihoo and OKO Digital, connecting them with publishers and advertisers in the US.
May 28, 2024
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