Infosys launches AI-powered marketing suite, Infosys Aster™, improving B2B and B2C brand marketing efficiency and ROI.

Infosys has launched Infosys Aster™, an AI-powered marketing suite designed to enhance marketing efficiency and effectiveness for B2B and B2C brands. This AI-enhanced solution offers services, solutions, and platforms to deliver engaging brand experiences and improve marketing return on investment (ROI). The platform integrates creative services, experience design, digital commerce, MarTech orchestration, performance marketing, and marketing operations. Global brands have reported a 50% increase in repeat buyers, a 30% improvement in the cost of marketing operations, and a 40% increase in sales.

June 18, 2024
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