2023: China's micro-drama market size reaches 37.39 billion yuan, projected to exceed 100 billion yuan by 2027.
China's short video boom fuels the popularity of micro-dramas, or miniseries, with a 2023 market size of 37.39 billion yuan, expected to exceed 100 billion yuan by 2027. With lucrative profits and growing competition, domestic producers experiment with diverse themes. China strengthens industry regulation, and companies turn to overseas markets, bringing international attention to Chinese short internet series.
May 27, 2024
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