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China launches "micro drama plus" to boost economy and culture through short video content.
Micro dramas, short smartphone videos, are becoming popular, especially among Gen Z.
The market is expected to exceed $9.3 billion by 2025.
Despite concerns about inappropriate content, the Chinese government launched the "micro drama plus" initiative to integrate the industry with tourism and other sectors, promoting cultural and economic growth through high-quality content that highlights Chinese culture and history.
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China lanza "micro drama plus" para impulsar la economía y la cultura a través de contenido de vídeo corto.