Chinese micro drama industry targets the U.S. market, facing scrutiny for vulgar content.

The Chinese micro drama industry, valued at $5 billion, is rapidly expanding and aiming for the U.S. market. Companies like Bytedance and Kuaishou are producing short videos that focus on themes like revenge and social mobility, appealing to a younger audience amid economic challenges. Despite their popularity, these micro dramas face scrutiny from the Chinese government for their often vulgar content, while gaining traction with U.S. consumers.

September 21, 2024
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