2023 sees China's micro drama industry soar 268%, reaching 37.39B yuan (5.3B USD), with 40 Chinese apps gaining global popularity.
China's micro dramas, short video series with minute-long episodes, have surged in popularity, with the industry growing by 268% in 2023 to 37.39 billion yuan (approximately 5.3 billion USD). Projected to surpass 100 billion yuan by 2027, these dramas align with the global trend toward bite-sized content. Over 40 Chinese drama apps have gained traction internationally, amassing nearly 55 million downloads and 170 million USD in in-app purchases.
September 29, 2024
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