Irish farmers support EU's transparency measures and call for a ban on below-cost purchasing of their produce.

Irish farmers welcome the EU's new transparency measures in the food chain, while calling for an end to below-cost purchasing of their produce. The Irish Farmers Association (IFA) is urging the government to provide more legislative powers for the Agri-Food Regulator and adopt the EU Unfair Trading Practices Directive in full, including a ban on below-cost buying and selling. The EU directive aims to protect farmers and smaller suppliers by banning harmful practices.