ASB Bank partners with Hidden Disabilities Sunflower to provide discreet support signals for customers with non-visible disabilities in New Zealand.

ASB Bank becomes the first in New Zealand to partner with Hidden Disabilities Sunflower, a non-profit initiative. This program provides customers with non-visible disabilities, such as ADHD, autism, arthritis, and diabetes, with a Sunflower Lanyard or pin as a discreet signal to indicate they may need additional support. With nearly a quarter of New Zealanders living with a disability, this collaboration aims to improve customer experiences.