20% of Australians have disabilities, but only 1% are represented in media, prompting Dylan Alcott's call for greater inclusion in advertising.

Dylan Alcott calls for greater representation of Australians with disabilities in media and advertising, as 20% of the population have visible or non-visible disabilities. Only 1% of these individuals are represented in mainstream media, leading to feelings of unseen and unacknowledged representation. Alcott emphasizes the need for brands to truly reflect their customer base and the Australian community in their advertising.