Gen Z revives digital camera use, driving a predicted 5.81% revenue increase in sales by 2028.
Gen Z is reviving the use of digital cameras, sharing post-night-out photo dumps on social media, a trend from the early 2000s. Digital camera sales grew since 2021, with a predicted 5.81% revenue increase by 2028 ($25.5B). Gen Z prefers nostalgic, authentic photography, capturing raw moments overlooked on Instagram and TikTok.
May 09, 2024
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