Hong Kong Tourism Board launched the "Hong Kong Incentive Playbook" campaign on 24 April 2024, targeting the Meeting and Incentive (M&I) segment.

Hong Kong Tourism Board (HKTB) launched the "Hong Kong Incentive Playbook: Up the Game for Your Team" campaign on 24 April 2024, curating over 100 new and authentic experiences for incentive groups. The campaign targets the Meeting and Incentive (M&I) segment, which accounted for 65% of MICE visitors in 2023. Over 110 agents from eight markets were invited to experience Hong Kong's diverse incentive resources first-hand.