China hosted 37,000 cultural and tourism events during summer, promoting high-quality development in the sector.

China hosted over 37,000 cultural and tourism events during summer, with activities targeting popular interests such as night tours, family-friendly excursions, and summer getaways. These events, spanning 4,000 categories, are part of China's efforts to promote high-quality development in the cultural and tourism sector. Museums and tourist attractions were encouraged to extend their operating hours, and the Ministry of Culture and Tourism partnered with banks and enterprises to introduce initiatives that made cultural and tourism experiences more accessible and convenient. This initiative aligns with the State Council's guideline on advancing high-quality development of service consumption.

August 09, 2024
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