Hong Kong brands launch "Hong Kong Never Normal" to celebrate city's unique culture and boost pride.

Local brands and influencers in Hong Kong have launched "Hong Kong Never Normal," a campaign celebrating the city's unique spirit. Featuring over 100 stories across various sectors like art, beauty, and entertainment, the initiative aims to promote pride and reframe the city's image. Supported by homegrown brands and start-ups, the campaign uses social media to showcase Hong Kong's distinct culture and lifestyle.

November 26, 2024
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