Functional beverages featuring adaptogens, nootropics, probiotics, and CBD gained popularity, becoming a multi-billion-dollar US market in 2021.
Functional beverages, containing ingredients like adaptogens, nootropics, probiotics, and CBD, are gaining popularity as consumers seek healthier alternatives. With over 53,000 unique products sold in the US in 2021, the industry has grown into a multi-billion-dollar market. Brands use exotic ingredients and wellness-focused marketing to target health-conscious consumers. While these drinks offer various potential benefits, experts advise caution and recommend reading labels, especially for pregnant women or those on medication, as some health claims lack conclusive scientific evidence.
April 15, 2024
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