Functional wellness drinks expand into a multibillion-dollar industry with diverse offerings and wellness marketing focus.
Beverage aisles mimic pharmacy shelves as functional wellness drinks grow into a multibillion-dollar industry. Once started with caffeine- and vitamin-laced energy drinks, today's market offers a wide range of drinks with exotic ingredients like mushrooms, collagen, and bacteria, each with unique health benefits. Brands are now focusing on wellness marketing, with products targeting stress, workouts, and even party moods without alcohol.
April 20, 2024
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