TikTok contributes $1.1bn to Australia's economy and supports over 12,000 jobs, according to a new Oxford Economics report.

TikTok contributes $1.1bn to Australia's economy and supports over 12,000 jobs, according to a new report by Oxford Economics. The study, which relied on surveys from Ipsos and RFI Global, found that the platform influenced purchasing decisions and generated $500m in direct revenue for Australian businesses. TikTok also encouraged two in five local users to visit a restaurant or store based on its content.

April 11, 2024
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