TikTok highlights $15bn SMB revenue, $24.2bn US economic impact, and 200,000 job support in a study amid potential US ban.

TikTok is trying to justify its value amid potential US ban by releasing a feature for creators to track trending search terms and sharing data from an Oxford Economic study, showing the platform's impact on US small and mid-size businesses. The study reveals that SMB marketing or advertising strategies on TikTok generated nearly $15bn in revenue, added $24.2bn to the US economy, and supported over 200,000 jobs in 2023.

March 14, 2024
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