TikTok launches Search Ads Campaign, targeting users searching for products on the platform.

TikTok has introduced the Search Ads Campaign, allowing brands to target users searching for products on the platform. This keyword-based tool enhances visibility in search results, supporting Traffic and Web Conversion goals. With 57% of users utilizing the search feature, TikTok aims to compete with Google, especially among younger audiences who prefer social media for searches. Brands using both search and in-feed ads experienced a 20% boost in conversions.

September 24, 2024
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