Zoo Atlanta launches "Rhino Naming Madness" to choose name for newborn white rhinoceros.

Zoo Atlanta invites animal fans to participate in naming its newborn baby white rhinoceros born on Christmas Eve. The calf's name will be chosen through a "Rhino Naming Madness" Sweet 16 bracket, with nine names submitted by the Rhino Care team and seven more for public suggestions. Brackets and four rounds of voting will begin on March 20, and the winning name will be announced on April 11.