2023 New Zealand tourism rebound: International visitors spend $9.9B, 76% recovery from pre-pandemic levels.

Tourism is rebounding in New Zealand, with international visitors spending $9.9 billion for the year ending December 2023, according to an International Visitor Survey. This represents an 76% recovery from pre-pandemic levels, with 2.96 million overseas visitors. The industry now ranks as the second-largest export earner after dairy products. As flight capacity increases and businesses scale up, the future looks promising for tourism in New Zealand.