Christian Dior postpones Hong Kong mega fashion show due to decreased wealthy Chinese shoppers and changing consumer preferences.
French luxury brand Christian Dior has postponed its planned mega fashion show in Hong Kong, initially scheduled for March. The event was highly anticipated following a high-profile show from Louis Vuitton in November. Luxury retailers in Hong Kong have been adapting to fewer wealthy Chinese shoppers visiting the city and a shift towards tourists flocking to Instagram-coveted spots in trendy districts. The rise of competing shopping hubs like China's Hainan island, changing consumer preferences, and a rise in online shopping have caused a shift in demand for luxury goods in Hong Kong, impacting the city's visitor economy.
February 26, 2024
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