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flag Despite a 5% drop in sales, Milan Fashion Week presses on, highlighting luxury brands' resilience.

flag Milan Fashion Week is underway despite challenges in the luxury sector, including a 5% drop in Italian fashion sales last year. flag The slump is driven by a weak market in China, reduced demand for expensive goods, and economic uncertainty. flag Kering, which owns Gucci, reported a 23% drop in sales, and Bain & Company estimates that only a third of luxury brands grew in 2024. flag Despite these issues, Milan Fashion Week proceeds, featuring events and shows celebrating anniversaries like Fendi's 100th birthday.

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