Luxury brands target Chinese customers amid faltering post-pandemic recovery in China's luxury market.
Luxury brands, including Gucci and Louis Vuitton, are courting Chinese customers amidst slowing sales in China, the world's largest luxury market. The country's post-pandemic recovery has been faltering, leading to decreased consumer spending. As wealthy Chinese tourists were previously the main source of global luxury sales, luxury brands are now attempting to lure them back through events and promotions.
May 03, 2024
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