K11 MUSEA in Hong Kong expands luxury retail space, adding brands and targeting affluent consumers.

K11 MUSEA in Hong Kong is set to double its luxury retail space, with brands like Audemars Piguet, Balenciaga, and Prada expanding to enhance customer experience and sales. This growth reflects confidence in K11 Group's "Cultural Commerce" model, amid rising foot traffic and sales. The expansion is part of K11 Group's strategy to establish a stronger presence in Greater China with 38 projects planned, targeting affluent consumers despite recent market challenges.

September 19, 2024
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