YouTube and CAA team up to help celebrities control AI-generated content with their likenesses.

YouTube is teaming up with talent agency CAA to help celebrities manage AI-generated content featuring their likenesses. Starting next year, celebrities from CAA, including athletes and actors, can identify and request the removal of AI-generated content with their faces. This collaboration will use YouTube's new likeness management technology and aims to provide artists greater control over their digital images on the platform.

3 months ago
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