Abba's virtual concert, Abba Voyage, has earned over £1 billion for the UK economy since May 2022.

Abba's virtual concert, Abba Voyage, has generated over £1 billion for the UK economy since its May 2022 launch in London. Projected to sell its three millionth ticket this month, the show features digital avatars of the band and a live 10-piece band. It has contributed nearly £775 million in gross value added, with international visitors making up 31% of local spending. The portable arena seats 3,000 and is likely to continue for at least two more years.

December 09, 2024
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