Cyndi Lauper partners with ABBA Voyage creators for innovative music experiences.
Legendary pop icon Cyndi Lauper has entered a partnership with the Swedish team behind ABBA Voyage, a groundbreaking immersive virtual concert. The deal, announced by Pophouse Entertainment Group, co-founded by ABBA singer Björn Ulvaeus, involves the acquisition of a majority share of Lauper's music. The aim is to develop new ways to bring her music to fans and younger audiences through innovative performances and live experiences.
February 29, 2024
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