Rising concert tourism in China sees 68% of attendees traveling from out of town, boosting local economies.

China is seeing a rise in concert tourism, with 68% of concertgoers traveling from other cities. This trend boosts the local economies through spending on accommodation, transport, and more. To capitalize on this, cultural agencies are bringing international shows like "The Phantom of the Opera" to China, catering to audiences' growing interest in diverse performances.

November 15, 2024
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