John Lewis launches its 2024 Christmas ad, "The Gifting Hour," featuring a sister's quest for the perfect gift.

John Lewis has released its 2024 Christmas ad, "The Gifting Hour," featuring actress Margaret Clunie as Sally, who rushes to find a perfect gift for her sister Lauren. The ad, filmed at the Oxford Street flagship store, showcases Sally's journey through memories of her sisterhood. It features Richard Ashcroft's version of The Verve's "Sonnet," and John Lewis is launching a TikTok contest to find a new artist to cover the song, with proceeds supporting the Building Happier Futures program for care-experienced individuals.

November 14, 2024
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