Tesco launches heartwarming 2024 Christmas ad focusing on family traditions, with proceeds from gingerbread sales aiding foodbanks.

Tesco's 2024 Christmas advert, "Helping Feed Your Christmas Spirit," features Gary and his grandfather continuing a gingerbread house tradition in memory of Gary's late grandmother. Set to Gorillaz's "On Melancholy Hill," the ad highlights family traditions during the holidays. It will air on ITV's Martin Lewis Money Show and Channel 4's Great British Bake Off and in cinemas. Tesco will donate 10p from each gingerbread sale to foodbanks.

November 12, 2024
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