John Lewis debuts "Through the Decades" ad featuring store window evolution, pledge revival & Laura Mvula's rendition of Paul Simon's song.

John Lewis has launched a three-part advertising campaign leading to its Christmas ad, debuting with a "Through the Decades" TV spot. This ad features archival footage of a store window evolving over a century, showcasing historical products and styles. It concludes with the reinstatement of the "Never Knowingly Undersold" pledge, originally introduced in 1925. The ad features Laura Mvula singing Paul Simon's "I Know What I Know," with a voiceover by Samantha Morton.

September 18, 2024
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