80% of Romanian shopping mall visitors recall indoor ads, influencing 62% to make purchases.

A recent survey by Romania's Brand Management revealed that 80% of shopping mall visitors recall indoor advertisements, underscoring its effectiveness for brand marketing. Additionally, 62% of shoppers reported making purchases influenced by these ads. The study highlights indoor advertising's superiority over other media, with 71% of consumers recognizing mall ads as highly impactful. The findings suggest significant potential for strategic marketing investments in Romania.

October 03, 2024
3 Articles