Stagwell's "Future of News" study finds ads near political, inflation, and crime news as effective as neutral topics, debunking brand safety myths.
Stagwell's "Future of News" study reveals that ads near political, inflation, and crime news are as effective as ads next to neutral topics. Brand safety myths are debunked for Gen Z, affluent households, and moms. Current brand safety standards are too broad, restricting advertisers from engaging with valuable audiences. The study urges advertisers to invest in news and support quality journalism.
May 15, 2024
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