Australian oOh!media acquires 35 retail centers, including 12 new ones, for digital advertising expansion.
oOh!media, an Australian out-of-home advertising company, has announced the acquisition of 35 retail centres, including 12 new ones across Australia and 23 in Adelaide from Blue Tongue Outdoor. This expansion aims to provide advertisers with a powerful, scalable platform to influence consumer decisions at the point of purchase. oOh!media has also undertaken a digital initiative, installing over 200 new digital screens and upgrading over 20 centres, with nine of the newly acquired ones benefiting from these enhancements.
August 12, 2024
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