Hershey partners with C4 Energy to create wellness products inspired by candy flavors for fitness enthusiasts.

Hershey is entering the wellness market by partnering with C4 Energy to create protein powders and energy drinks inspired by its iconic candy flavors. The collaboration includes energy drinks based on Jolly Rancher and protein powders in Hershey's milk chocolate and Reese's flavors. This initiative aims to attract fitness enthusiasts and offset declining sales in Hershey's traditional candy business. The new products will roll out in major U.S. retailers, starting this month and expanding in October.

September 18, 2024
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