Chinese outbound travel in 2024 nearly matched 2019 levels, with a focus on personalized, longer stays.

Outbound Chinese travel in 2024 nearly recovered to 2019 levels, with a trend toward smaller, more personalized tours. Tourists are seeking longer stays and unique experiences, with a surge in bookings to destinations like Nigeria, Zambia, Chile, and Turkey. Visa-free policies have boosted interest in Southeast Asia and Belt and Road countries, with Thailand seeing a record 6.7 million Chinese visitors. Overall, there's a strong demand for quality travel experiences and customized tours.

2 months ago
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