2015's Swachh Bharat Mission fueled a 27% surge in demand for home care products in India.
Since 2015, India's Swachh Bharat Mission has fueled a 27% surge in demand for home care products, including toilet cleaners, floor cleaners, and mosquito repellents. The government's cleanliness campaign has led to a two-to-three-fold increase in volumes for these categories over the past eight years, reflecting a significant rise in consumption in both urban and rural households. Over the same period, the overall growth of home care products has been steady, with an 80% increase over a 20-year horizon.
August 16, 2024
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