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flag Amid economic challenges, Indians continue to buy premium products, boosting firms like Hindustan Unilever and Diageo.

flag Despite economic challenges and inflation, demand for premium products in India remains strong. flag Companies like Hindustan Unilever, Diageo India, and Reliance Retail report that consumers are still buying higher-priced items in categories like groceries, spirits, clothing, and shoes. flag This trend is driven by consumers' evolving needs, festivals, and weddings, and is expected to continue.

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