Dyson introduces Chitosan hair products and a personalized styling device, Airwrap I.D., with sustainability features.
Dyson, known for its innovative tech, introduces new beauty products, primarily Chitosan Pre-Style Cream and Chitosan Post-Style Serum, derived from oyster mushrooms and backed by Dyson's Triodetic technology. Formulated in four hair type-specific versions, these products offer flexible hold without stickiness or brittleness. The brand also launches the Airwrap I.D., a more personalized styling device featuring Bluetooth connectivity for users to create customized curling routines based on hair type, length, and skill level. With its focus on sustainability, Dyson uses refillable bottles and recyclable refill cartridges.
August 15, 2024
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