2023 sees a 52.3% increase in hair care products featuring microbiome, with fermented hair care gaining popularity.

Fermented hair care products are gaining popularity, with brands like The Rootist introducing fermented ingredients to support a healthy scalp microbiome. According to Mintel, the number of hair care products featuring microbiome in their product description has increased by 52.3% from 2022 to 2023. While there is some evidence of benefit for supporting a healthy scalp microbiome, experts emphasize the need for more research to confirm claims of increased hair growth.

July 01, 2024
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