Prada opens 8,000-square-foot store in Hong Kong's K11 Musea amid lower property prices.
Luxury brand Prada is opening an 8,000-square-foot store in Hong Kong's K11 Musea, its first major new store in the city in years. The move comes as global luxury brands return to Hong Kong's core business districts due to lower property prices compared to pre-pandemic levels. High-end shopping malls are focusing on appealing to the city's wealthy residents, who continue to spend despite social unrest and a slowing economy.
July 28, 2024
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