Starbucks launches $2.6M Beautiful Rural Community project in Pu'er, Yunnan, for coffee-growing village support, tourism development, and income boost.
Starbucks launched its largest single public welfare project in China, the Beautiful Rural Community project, in Pu'er, Yunnan Province. With a 17 million yuan investment, the project supports 10 coffee-growing villages, aiming to develop coffee tourism, promote premium coffee development, and boost farmers' incomes. It includes a 1,700-sqm coffee culture experience center and focuses on rural revitalization.
July 21, 2024
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