Starbucks opened its first outlet in Varanasi, India, attracting long queues and a packed store.
Starbucks opened its first outlet in Varanasi, India, and the response was overwhelming, with long queues and a packed store. This challenges earlier skepticism about Starbucks' ability to succeed in small Indian cities, as some doubted whether customers would pay Rs 300 for a cup of coffee. The video of the crowded outlet shared online appears to contradict these doubts.
March 29, 2024
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