Frasers Group, which owns Sports Direct, reports 13.1% increase in annual profit and anticipates further growth in the new financial year, driven by elevation strategy.

Frasers Group, which owns Sports Direct, reported a 13.1% increase in annual profit and anticipates further growth in the new financial year, driven by its "elevation strategy". The group's adjusted pre-tax profit for the year ending 28 April rose to £544.8m, benefiting from investments in flagship stores, automation, online operations, and brand partnerships such as Nike, Adidas, and The North Face. The company predicts its profits for the next year will increase by up to 15%.

July 18, 2024
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