China's beer market, the world's largest, predicted to recover in the latter half due to improving beer demand and summer sporting events.
China's beer market, the world's largest, is expected to bounce back as beer demand gradually improves with more summer sporting events like the Euro 2024, Copa America, and Summer Olympics. Analysts see a trend towards high-end offerings in the Chinese beer industry. CGS International predicts a recovery in beer consumption in the latter half of the year, following a decline in the first half compared to 2023.
July 15, 2024
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