In 2023, China's top liquor brand Kweichow Moutai reported a 18.04% revenue growth to 150.56 billion yuan and a 19.

China's top liquor brand, Kweichow Moutai, reported a 18.04% revenue growth to 150.56 billion yuan ($20.81 billion) in 2023, and a 19.16% increase in net profit to 74.73 billion yuan. The company attributed the growth to higher sales volume and changes in selling channels. The liquor, distilled in Maotai, Guizhou Province, is often served at state banquets.