Switzerland's tourism agency promotes less frequented destinations and off-peak seasons to distribute tourist influx evenly.

Switzerland's tourism agency aims to evenly distribute the tourist influx throughout the year to avert the risks associated with excessive tourism. The agency plans to promote less-frequented destinations and off-peak seasons. While Switzerland does not face general over-tourism, some localized bottlenecks have been noted, such as in the village of Iseltwald, which experienced an influx of Asian tourists after a Netflix series.

July 04, 2024
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